Prince Lobel Tye LLP Media Practice Group Chair Robert A. Bertsche will moderate the panel: “Reputation Management in the Social Media Age” at the Association of Independent Colleges and Universities in Massachusetts Fall symposium.
Carly Carioli, editor of Boston Magazine, Peter Mancusi, vice president at Weber Shandwick, and Ellen Ryder, chief marketing and communications officer at the College of the Holy Cross will join Rob to discuss how schools can best prepare themselves to meet the challenges of today’s communications environment, in which criticism is frequently anonymous, rumors can go viral, ratings drive admissions, and prospective students are following your every social media move.
For more information on AICUM and the Fall symposium, click here.