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Robert A. Bertsche and Asya Calixto Present: "Grappling with Native Advertising: Legal Minefields When Publishing ‘Sponsored’ Content" Webinar

April 9, 2014

Prince Lobel Tye media lawyers Robert A. Bertsche and Asya Calixto discuss the blurred line between “editorial” and “advertising”during the first of Local Media Association’s “Innovative Audience Development” webinar series.

This webinar will weed through the ways in which native advertising has changed advertiser’s demands and reader’s expectations, and has transformed publisher’s obligations in the process.

Learn the impact of native advertising on the industry and the legal aspects of the issue including when disclosures are required and how to make those disclosures work when you publish, post, Pin, ‘gram, and tweet your content by clicking here.

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Date:
April 9, 2014