Grappling with Native Advertising: Legal Minefields When Publishing “Sponsored” Content: Robert A. Bertsche and Asya Calixto NENPA Presenters

February 7, 2014

Prince Lobel Tye media lawyers Robert A. Bertsche and Asya Calixto discuss the blurred line between “editorial” and “advertising” at the 2014 New England Newspaper and Press Association’s (NENPA) winter conference. Attendees will learn how the rules of the game are changing when it comes to how newspapers, their readers, and their advertisers treat sponsored content, when disclosures are required, and how to make those disclosures work when you publish, post, Pin, ‘gram, and tweet content.

NENPA is the professional trade organization for newspapers in the six New England states. NENPA is the principal advocate for newspapers in the region, helping them to successfully fulfill their mission to engage and inform the public while navigating and ultimately thriving in today’s evolving media landscape. Rob Bertsche serves as NENPA’s general counsel for the more than 450 publications that are NENPA members, and Prince Lobel staffs a media law hotline for NENPA members in good standing.

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