Collecting data in order to personalize and customize digital advertising is no longer a fringe concept for advertisers–it is a necessity. New technologies provide great opportunities for delivering your message to just the right audience. But data collection and targeted advertising can be a legal minefield for the unwary advertiser or agency. Regulators and consumers are scrutinizing targeted advertising like never before, making compliance essential. New state, federal, and foreign compliance requirements only raise the stakes.
Join us for a discussion with Leigh Freund (NAI CEO), Anthony Matyjaszewski (NAI VP), Andy Dale (General Counsel of DataXu), and Peter Caruso II (partner in Prince Lobel Tye’s Media, Intellectual Property, and Data Privacy groups) about how you can develop strategies that meet your advertising goals while satisfying consumers and regulators alike.
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