For many clients, the CPA is their most trusted adviser. The CPA is in annual (if not more frequent) contact with the client and understands the continuity of the client’s life. Yet, given this relationship, many CPAs do not spend enough time talking about estate planning with clients.
Providing estate planning services makes good business sense for CPAs, especially at a time when many tax-related services are becoming commoditized. More importantly, being involved in the estate planning process will help you bring more value to your clients.
The following are just a few examples of how providing estate planning services is beneficial for your clients, business, and self.
- It improves your relationships with your clients and their families
- You can prevent clients from making costly mistakes
- Your knowledge of your clients lets you provide valuable ongoing planning assistance
- You are ideally positioned to drive a client’s estate planning strategy
- It gives you another opportunity to educate clients
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