FTC Updates Digital Advertising Guidelines — How to Comply in a Social Media World

In the Press · April 18, 2013

Last month, the Federal Trade
Commission (FTC) issued its latest guidelines: “.com Disclosures: How to Make
Effective Disclosures in Digital Advertising.” The guidelines attempt to
reconcile consumer protection laws in the online world with technologies that
develop faster than laws can be changed. The guidelines require advertisers and
digital marketers to keep their compliance policies up to date.  It’s a
useful document, but limited in its scope: The guidelines do not cover every
issue associated with online advertising disclosures, nor does compliance with
the guidelines guarantee advertisers safe harbor from potential
liability.

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