CLIENT ALERTS
Not So Fast: Mistakes Sports and Marketing Agents Should Avoid When Entering the NIL Arena
May 1, 2025
The Supreme Court’s 2021 decision in National Collegiate Athletic Association v. Alston opened the floodgates…
Partner & Co-Chair, Sports & Entertainment
Alain is Co-Chair of Prince Lobel’s Sports & Entertainment Group and is a partner in the Litigation Group.
He is an accomplished litigator, trial lawyer, and transactional attorney. He has tried cases to verdict in both federal and state courts, along with the American Arbitration Association, and in the offices of professional sports league commissioners. Alain handles complex business litigation, including contract disputes, government investigations, intellectual property litigation, and sports and entertainment matters. He works with clients in several sectors such as sports, entertainment, consumer goods, financial services, healthcare, and technology.
As Co-Chair of the firm’s Sports & Entertainment group, he leads the group in advising sports and entertainment clients on both business and personal matters, including: brand development and enforcement; endorsement, name, image, and likeness (NIL), and other licensing agreements; television, film, music, and choreography agreements; broadcast and streaming agreements; league and NCAA compliance; and when necessary, he zealously represents his clients in litigation matters. His client base has included all-star and hall of fame professional and amateur athletes, entertainers, agencies, agents, teams, leagues, brands, creatives, and executives.
Boston College Law School, J.D., cum laude
Bowdoin College, B.A., cum laude
VISIONS Inc., Board Member, 2025-Present
Concussion Legacy Foundation, Advisory Board Member, 2023-present
Harlem Lacrosse Boston, Advisory Board Member, 2023 – present
The Foundation to Be Named Later, Advisory Board Member, 2023 – present
Black Entertainment and Sports Lawyers Association, Member, 2022-Present
The Wily Network, Board Member, 2021 – present
Boston Bar Association Diversity, Equity, and Inclusion Steering Committee, Committee Member, 2020 – present
Legal Careers Subcommittee of the Boston Bar Association Diversity, Equity, and Inclusion Steering Committee, Co-Chair, 2020 – present
Boston Bar Association Business and Commercial Litigation Steering Committee, Committee Member, 2020 – present
Crossroads, Board Member, 2019 – present
Bowdoin College Admissions Office, Bowdoin Regional Admissions Volunteer Organization Member, 2014 – present
Bowdoin College Office of Annual Giving, Alumni Fund Class Agent, 2012 – present
CLIENT ALERTS
May 1, 2025
The Supreme Court’s 2021 decision in National Collegiate Athletic Association v. Alston opened the floodgates…
Firm News
April 11, 2025
Alain Mathieu has joined Prince Lobel as a partner in the firm’s Litigation group and…